A good business name gives a clue as to what the business actually does. Unless like Google or Yahoo, you have millions of dollars to spend on brand recognition. For small business owners like myself, I believe the name should tell potential clients exactly what we do.

I’ve seen the reaction when people hear the name 20/20 Financial Services. I notice a squint of the eye and wheels turning to figure out what exactly are Financial Services and what type might I offer. The desire to eliminate confusion is what prompted the name change.

The new name, 20/20 Tax Services accurately describes what we do best. Dealing with taxes and the IRS is not exactly a pleasure moment for most people. My job is to make it as painless as possible and to help you keep more of your hard earned money.